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Why Blogger.com (Blogspot) Blog Is Redirecting to Country Specific TLD’s?

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Why My Blog is redirecting?

Do you own blog hosted on blogger.com? Are you blogger from India? You must be amazed to see your blog redirecting from blogname.blogspot.com to blogname.blogspot.in !! Why the hell this is happening? This was the first question raised in my mind.

Then I checked my blog through remote servers hosted in US, UK and other countries but I did not find this redirection there!! After digging over internet I found such interesting information that answered all my queries regarding to this updates in Blogger.com. Here is my detailed explanation of this redirection which is mostly affect Indian users at present and may apply to other countries in near future.

What exactly this redirection is?

Blogger.com has implemented TLD specific redirection for the blogs hosted on blogger.com network. Currently, this change has been applied to India, so that the person access blog from Indian IP will be redirect to Indian TLD of that blog.

For example:

If you visit lifeisgoodtolive.blogspot.com from India, you will be redirected to the country specific URL like lifeisgoodtolive.blogspot.in.

Similarly if you visit any other ccTLDs from India, you will be redirected to the Indian TLD.

For examplehttp://blogname.blogspot.com.au (Australian TLD) will be redirected to the http://blogname.blogspot.in (Indian TLD). This way any of ccTLDs URLs you visiting from India, you will redirected to country specific TLD.

What if I want to see .com version of that blog?

If you’re unhappy with Country Specific TLD and want to stick with correct URL, you can temporarily opt-out this redirection with NCR option. An NCR stand for (No Country Redirect) is used to prevent redirection and display correct version of URL.

For examplehttp://lifeisgoodtolive.blogspot.com/ncr will give you the correct version of ULR without redirecting to your ccTLD, whether you are from India, Australia, Germany, Brazil or anywhere it will display correct URL, if you used NCR option in the URL.

Why Blogger.com implementing this change?

The main reason for implementing this change was to comply with local law and country wise censorship to censor the content displayed in specific countries. See brief from Google:

“By utilizing ccTLDs, content removals can be managed on a per country basis, which will limit their impact to the smallest number of readers. Content removed due to a specific country’s law will only be removed from the relevant ccTLD.”

Who will be affected from this updates?

This change will affect bloggers who use blogger.com (blogspot.com) to create their blog and readers all over the world who will see this redirection based on their country.

Now what should you do to sustain your search engine rankings and traffic?

Crawlers from different countries will have same content for different TLDs and you must be worried about duplicate content issue right? Don’t worry, as stated by Google:

The majority of content hosted on different domains will be unaffected by content removals, and therefore identical. For all such content, we will specify the blogspot.com version as the canonical version using rel=canonical. This will let crawlers know that although the URLs are different, the content is the same. When a post or blog in a country is affected by a content removal, the canonical URL will be set to that country’s ccTLD instead of the .com version. This will ensure that we aren’t marking different content with the same canonical tag.

 I have tested this for my blog and found that http://lifeisgoodtolive.blogspot.in version contains canonical tag and will help crawler to understand the original version of the blog:

 <link href=’http://lifeisgoodtolive.blogspot.com/rel=’canonical‘/>

Being an online marketer I have used blogger platform before 4 years but today; I hardly use them to host my blog. This will not be a problem for you to host your blog as the change will hardly affect your website rankings and traffic.

If you are serious about your blogging activities and want to brand your blog; I strongly recommend buying domain name and host your blog on your server. Learn how to register domain and hosting for your website, it is very easy and will hardly cost you $20 per year!!

Read more about this changes @ Google support.

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